The Design GameŽ is an innovative research tool which brings together consumers and designers to create new ideas for products and packaging.
How does it work?
Using the format of a board game, consumers work in teams answering questions which offer insights into their attitudes and behaviour and identify specific challenges and issues. Consumers are then set tasks which focus on the development of solutions for the issues and challenges identified. Each team has a designer who is able to translate their ideas into tangible concepts.
What does it produce?
The Design GameŽ produces detailed consumer insights, ideas and concepts which are presented in an insight-based report using the words, drawings and sketches used and made during the game.
When should it be used?
The Design GameŽ is best used in the earlier stages of the design process when it is important to generate ideas based on real issues and challenges using real consumers.
Who should use it?
Any organisation involved in developing new products, packaging and services will be able to benefit from using the Design GameŽ.