Manufacturers of FMCG products, consumer durables and industrial machines have all used the Design Game with great success; clients include
- LEGO
- Brabantia
- Tennant (NL en UK)
- Roca Sanitair (Spanje)
- Tefal (USA)
- Hero (NL & Spanje)
- PepsiCo (Duyvis)
- SaraLee HH&BC (AmbiPur)
- SaraLee Foods (Aoste)
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- Bacardi
- Unilever (Unox)
- SCA (Mr Edet)
- Inbev
- Tennant
- FrieslandCampina
- ASR insurances
- Koninklijke Bammens
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"The many insights and ideas we gained from Design Game have contributed to the development of our NPD strategy. I would recommend it."
Fabrice Dupont - International Product Director TEFAL
"We used Design Game in Within our Product Development, Design Game proved to be of great help. It is an excellent tool to look through the eyes of our consumers. Design Game is fast, effective and very practical."
Joep van den Heuvel - General Manager BRABANTIA
"To me the design game was the ultimate briefing. I am much more focused now and even become a bit fanatical myself, together with the consumers. I understand better now what they mean, how they relate, what their reference is."
Product Designer - BACARDI